Tell Your Children X Novesta "Highs and Lows" ( 2019 )
by TYC Store
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A collaboration with Slovakian shoe brand Novesta in 2019.
The two pairs of shoes, Novesta’s Star Dribble and Star Master were dubbed the “Highs & Lows”, a celebration of TYC’s journey as an independent creative studio in Singapore through the past 5 years.
In-store purchases at boutique shop Goodluck Bunch in Singapore came with promotional items such as a flag pennant as well as a shoe drawstring bag.
Art Direction, Concept and execution by TYC.